The next few weeks, we’ll take you through a series of steps to get you on the path to Social Media success.
Last week, we showed you where your clients (probably) are. Today we’re talking strategy.
And no matter what kind of business you are in, it all starts with a plan. Social Media is no different.
You can’t simply jump into the deep end of the water and expect to swim.
Be sure to do your due diligence and answer the following questions:
- Who is your target audience?
- How are they researching information and getting their news?
(Facebook, LinkedIn, Twitter, Blogs…etc?)*
- What problem(s) does your business solve?
- What key messages must you deliver to help them solve their problem(s?)
- When do you plan to publish your messages?
- Who is responsible for the content?
- How will you measure results?
Social Media doesn’t work in a vacuum. You want to make sure all the stakeholders (from sales to operations) are involved in the process so that you can cover off all the needs of your prospects and clients.
Knowing the “end goal” will help you get on the right track from the beginning.
Be sure to measure, test and repeat.
Was this post helpful? Let us know if we’ve missed anything or if you want to know more about anything we’ve covered. (Don’t be shy!)
Next week, we’ll talk about the importance of content.
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
