Many businesses think “If I set up a profile on Facebook or Twitter, I’m using Social Media”.

Not quite.

I seem to be a broken record as I repeat: It’s all about engagement, engagement, engagement (and listening!)

In Twitter, take a look at the following accounts:

Home Depot Canada:  http://twitter.com/homedepotcanada

Pizza Pizza Canada: http://twitter.com/PizzaPizzaLtd

Forever 21: http://twitter.com/Forever21_tweet

What do you see?

1) They don’t follow back most of their followers.

2) They PUSH messages out more than they are listening and engaging (HELLO old-school marketing!)

They simply don’t “get it” that Social Media is changing the game of marketing.

Here’s are a couple of businesses that DO get it:

Cold-FX

COLD-FX noticed that someone tweeted about their product, and they rewarded them with a coupon.

And Porter Airlines:

With a simple explanation and response, Porter Airlines just turned a potentially negative customer experience into a positive experience for this stranded traveller.

Are you using Social Media to listen to and engage with your target audience?

Or, do you have any examples of a great customer service experience?

Please share your thoughts…..

Posted in Twitter Tips and tagged

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

1 Comment

  1. Andrea K on November 22, 2010 at 10:21 am

    Thanks for the reminder that it is in fact all about listening and engaging the customers.
    So many businesses have pushed social media onto marketing teams that are not equipped to manage it (on top of everything else they are doing!), and more importantly these businesses still believe that they have to be in control of the dialogue in order to ‘manage’ the content. As a traditional marketer I confess that the shift has been challenging, but I am learning to embrace transparency in my marketing efforts…albeit somewhat reluctantly at times!