How To Link-Share on Facebook

Yesterday, Facebook announced another change in their algorithm:

“We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”
Click here for the full update

Essentially, text based posts will not reach as many people as image-based posts do.

Here are the differences between text-based  (no image but has a link):

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Versus image-based (image featured along with copy):

LinkedIn Status update tip

Sharing images and photos with posts certainly isn’t a new “best practice”. We’ve been sharing this for months. Facebook is only just acknowledging that they are changing their algorithm to favour images over text-only.

So how do you “link-share” properly?

The meta data of the blog post is what pulls the image into the status update.

Meta data is the hidden code that accompanies images and other aspects of your site so that you (and Google, Facebook etc.) can search it like a card catalog.

This blog at Treefrog.ca has an overview of that meta data is and how to use it in your Facebook posts.

how-facebook-pulls-meta-data2

Step #1: Be sure the content you are sharing has a relevant image that accompanies the post.

Ensure the images on your blog and Facebook posts are sized as:

843 x 403 pixels to have it as a highlighted post that takes up the span of the page such as:

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or 400 x 400 for a square:

How to link photos on Facebook

And if the image you want to appear in the newsfeed STILL doesn’t appear (after you’ve fiddled with meta data etc, you can also upload an image that will appear instead of the default images that appear)

FacebookLinkShare

Remember, images should complement the copy and draw attention to the content.

So use the images to get more engagement and help to tell your story.

Step #2: Update images regularly:

  • At least once or twice a day for you main status updates
  • At least once a month change your cover image
  • Use the “app” button real-estate for additional calls-to-action

Step #3: Continue to look at Faceook Insites to see what’s working and what your target audience engages with the most. Do what works. Try something different. Repeat.

 

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.