I love Pinterest. I love it for its pretty pictures. For things I covet: places I want to go, shoes I want to wear and crafts I probably will never create.
It’s a site I go to when I want to decompress and “not think”.
What is Pinterest? It’s an image-driven virtual “pinboard” or scrapbook. Some people also liken it to a “vision board”.
The key word here is image-driven.
Pictures. Lots of pretty pictures.
But Pinterest can be used for business too!
Who is pinning?
- 80% women
- 50% have children
- 25-34 year old most popular age group
- Total number of Pinterest users: 70 million
- Monthly pageviews: 2.5 billion
- Percentage of re-pins: 80%
- Average time spent 14.2 minutes
- 9 million have connected their account to Facebook
This is just the tip of the iceberg insofar as what you can do with Pinterest, but if your audience is predominantly female. If you can showcase your business somehow with pretty pictures and inspire your audience, then perhaps Pinterest is the right channel for you.
Remember: stay focused on your business strategy and build your presence over time.
Do you have a favorite “pinboard”? What’s the URL for YOUR “pinboard”? Share below!
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
