According to the Los Angeles Times, statistics show that women are emerging as the having the purchasing power. (I’m sure you’re thinking, “yeah, tell me something I *don’t* know).   By 2020, the total amount of women’s private U.S. wealth will be approximately $22 trillion.

So are they using Social Networking or Twitter to make decisions? Well both. According to the SheSpeaks “Annual Social Media Study.” (as found on Emarketer.com)

When it comes to purchasing, 50% used social networking, while 30% used Twitter.

Using coupons, 40% used them towards products after having seen them on  Facebook as opposed to 27% on Twitter.

Emarketer writes: “Social networking has become a must for women this year, according to a new edition of the  Social networking profile penetration climbed from 58% of Internet users in 2008 to 86% in 2009.”
Leading Brand-Related Activities on Social Networking Sites vs. Twitter According to US Female Internet Users, October 2009 (% of respondents)

It’s not surprising that Facebook and social networking leads the race here. Twitter is constrained to 140 characters and has a completely different relationship with those who engage online. Twitter is fun for quick snippets but not an effective forum for engaging in a lengthy discussion.  

I find many people have tried Twitter but don’t find the value of the content being shared. Perhaps it’s the stranger-to-stranger interaction that is somewhat daunting.

Facebook however, is used by over 350 million people who originally signed on to connect and share with friends and family. It’s a natural progression that these people – who are also consumers – should use this same forum as an online extension of “word-of-mouth”.

In most cases, using both as a part of the overall marketing mix is most effective. Be omnipresent for your consumers. Let them see you everywhere. The more familiar they are with your brand, the more they’ll trust you. The more they trust you, the more likely they will buy. 

Engage early. Engage often.

Posted in Facebook Tips, Twitter Tips and tagged , , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.