There are over 60 million professionals connecting on LinkedIn.

It’s is a VERY powerful Social Media tool. Not only is it your online resume but it’s an excellent resource for all your business connections. To learn about all the opportunities to leverage LinkedIn and other Social Media platforms, contact me at leslie@punchmedia.ca and visit https://punchmedia.ca/WhoisPunchMedia.html

Optimize your presence by completing your profile as thoroughly as possible.

A couple of tips you can use to make your profile even more effective are:
a) Showcase your website not simply as “my website”, but as a description.
b) Creating a personalized URL

Here are the instructions for both:

DESCRIPTION FOR WEBSITES

  • Start by using the “Edit My Profile” tab
  • Click on the “Websites” hotlink 
  • Your profile will jump down to the appropriate area named “Additional Information”.
  • Click Edit.
  • For each of your websites, click on the drop down menu and click on “other”.
  • This will provide an additional field where you can customize the description. As you can see I’ve indicated the PUNCH!media website, PUNCH!media blog and the Diaper Disco website.
  • Click on Save Changes

PERSONALIZED URL

  • Click on the “Edit” button located to the right of your Public Profile link. 
  • At the top of the page you will see “Your Public Profile URL” 
  • Click on edit and add your name.

Usually, this Public Profile URL should be your own personal name instead of a business name (like I have done).

Now you can use your personalized URL and include it in any of your marketing material!

 

Posted in LinkedIn Tips and tagged

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.