On January 24, 2013, Twitter announced the launch of Vine:

“a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.”

It’s a free app available to iPhone users.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Vine app: Twitter videos

Vine app

 

The idea of sharing ideas under 140 characters, was an interesting one.

On Twitter, there is a LOT of volume of information shared quickly, but messages have to be kept short & sweet.

Twitter junkies (like myself) have found this channel to be an online “water cooler” where we’ve:

  • learned from the people we follow (a great resource for info)
  • developed new business relationships/friendships
  • acquired new clients from word-of-mouth
  • positioned ourselves as experts
  • provided customer service
  • engaged with brands
  • (and much more….)

So will Vine be the “new Twitter”?

With 2013 being touted as “the year of video” it will be interesting to see how this idea rolls out and whether it will be useful or not.

I’ve been playing around with video a bit more this year (www.youtube.com/punchmediatv and www.youtube.com/punchmediadotca) to develop tutorials but I’ve found that creating videos is much more time consuming than writing a blog. I spend much more time editing than I do actually filming.

Video is a terrific way to extend your brand presence and develop deeper relationships with your audience. They help to build the “know, like and trust” factor.

While I realize that brevity is very important in our current landscape of information overload, I wonder if Vine will be used to help expand our knowledge and learning or just add to the cacophony of noise that exists in Social Media today?

I’ll be curious to see if and how Vine will be used for business.

Can you do any of the following in 6 seconds or less?

  • Share a tip or a how-to
  • Give a quick overview of an event you’re attending
  • Get a testimonial for your business
  • Give a quick product review

What do YOU think??

Is 6-seconds enough time to give a quick video snippet to help build buzz for your business or do you think it will just add to the noise that already exists online?

 

P.S. In the ongoing “war” for eyeballs, only ONE day after the launch, Facebook has already blocked users from finding people.

*http://blog.twitter.com/2013/01/vine-new-way-to-share-video.html[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Posted in Content Tips, Twitter Tips, Video blog and tagged , , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.