Facebook. We love it. We hate it. It’s changed the way we communicate with each other and how we connect around the world. And it’s always changing. This week, Ad Age posted the following: “In the document, titled “Generating business results on Facebook,” the paragraph in which the impending drop-off in organic reach is revealed concludes…

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The power of Social Media comes from the two-way conversation as opposed to the one-way “push” from traditional media. It allows for great customer service and feedback from business to consumer/client. But Social Media also doesn’t work in a vacuum. It’s a part of your overarching business strategy and must be aligned with your overarching…

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Facebook certainly has become the most wide reaching of all the Social Media sites. With over 1.5 billion (yes BILLION with a B), its certainly a site too large to ignore. Most of us use Facebook to connect with friends and family but businesses have immersed themselves to get “eyeballs” and ideally build a passionate…

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Despite my Facebook rant, I’m still an avid user of this platform. In addition to personal connections, I also subscribe to many business feeds to stay current with what’s hip and happening. And from a brand perspective, Facebook Ads are an affordable way to extend your reach and gain impressions at an affordable price. As…

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