Posts Tagged ‘content’
How infomercials use the persuasive “science” to influence and motivate their target audience to buy.
Have you ever sat through an infomercial? About 20 minutes into the “show”, you find you’re reaching for your wallet for not ONE set of widgets you never needed 30 minutes ago, but you get TWO sets of widgets. Right? I’m fascinated by infomercials because their formula nail sales down persuasive ways to influence people to…
Read MoreHow To Convert Clients Using LinkedIn Long Form Blog Posts
Publishing blogs on LinkedIn is one of the BEST ways you can showcase your expertise and stay top-of-mind with your target audience. Originally reserved for LinkedIn Influencers such as Arianna Huffington and Richard Branson, we ALL now have the power share our opinions and perspective. I personally have seen success from writing and sharing content. Several…
Read MoreHow To Get Over Your FEAR Of Sharing Your Message on Social Media
Frequently during my corporate training sessions, or when I’m working with clients one-on-one, I’ll hear someone say: Why should I publish my own content? Hasn’t it all been said before? or they’ll say I’m afraid of making a mistake. What happens if I publish something that ticks someone off and it affects my business? These…
Read MoreMy Dirty Little Secret On How To Save Time Using Social Media
I have a secret. Listen in. I know that Social Media is a time suck. Social Media is overwhelming. Social Media is__________(enter your frustration here) BUT Social Media is great for customer service. Social Media helps you reach a whole new audience and leverages your existing happy clients to extend your message for you. The…
Read MoreGif this! The comeback of the animated image.
This week, I was working on a presentation and I wanted to include a “wag the dog” gif. The reason is, because my friend (and co-trainer/colleague Andrea Kennedy) says “Don’t let Social Media wag the company dog“. The whole point of this concept is that strategy and business objectives should come FIRST and social media…
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