EmployeeAdvocacy

Employees can be the most powerful brand ambassadors of your organization. In fact, LinkedIn states that each team member on LinkedIn has 10x the reach of your Company page. This makes sense when you think about it. When professionals are using LinkedIn, they are using it to connect with other professionals, and much less likely…

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Your staff are your best brand ambassadors. They are much more likely to share your company “wins” and update their network on “what’s new” within your organization than your clients are. In fact, according to Ciceron.com, companies that foster the brand ambassador experience on average a 19.2% increase in operating income. Encouraging your employees to get involved and…

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EmployeeBrandAmbassadors_edited-1

Every single person who works for your organization is a brand ambassador. Each and every touchpoint your clients/customers have with your brand makes an impression. Are you missing out on opportunities to extend your business and brand “story”?My guess is that you probably are. According to the 2012 Edelman Trust Barometer, company employees have more credibility…

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