Did you know that updating your LinkedIn status at least 1x per week will provide you with 10x more opportunities?
LinkedIn may not always be the “sexiest” of all the Social Media sites, but it certainly can be one of the most powerful – but you’ve got to use it!
This following infographic from Salesforce is a great visual on what you need to do to make the PERFECT status update.
What to post:
- Breaking news
- Industry insights
- What’s going on at your company (new client? involved with a charitable event?)
- Announce new products and services
- Leverage the amazingly useful LinkedIn Today content aggregator and share a useful article!
Make sure it’s relevant to your target audience. It’s not what YOU want to share, it’s what THEY want to hear.
Tip 1: Limit the post to 50 characters to increase engagement by 28%
Tip 2: Look at your insights (statistics) to see what gets the most attention and click-thrus
Tip 3: Add a link or a call-to-action for more information
Tip 4: Encourage participation and engagement. Ask questions!
Note: When you SHARE information (3rd party link), you can narrow down who you’re sending it to, whether you want it to reach a specific LinkedIn Group or individual.
When to post:
According to this snippet from an infographic by Social Caffeine, the ideal times are:
- 7 a.m. to 9 a.m. or 5 p.m. to 6 p.m.
- Tuesday to Thursday
Post consistently with quality content!
Why should you post?
As Jonah Berger states in his book Contagious – “top of mind is tip of tongue”.
Positions you as an expert and the “go-to” person in your industry
So what do YOU think goes into a PERFECT status update?
Answer in the blog below.
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
