How to Keep Blogging Simple & 9 Things You Can Blog About Right Now.

Blogging can be very beneficial to your business.

It can provide a personality behind the brand of your website.

Blogging can be as simple as a few sentences or a short paragraph.

It doesn’t have to be a full length dissertation.

Seth Godin http://sethgodin.typepad.com/ is an amazing thought leader who provides a few thoughts daily.

According to Hubspot, “studies of blogging prove that companies that blog more frequently have a higher likelihood of generating real customer wins from their blogs”

Most of us can’t blog daily. We’re busy working IN our business instead of ON our business.

But as you can see by the above chart, the more often you publish, the better success you have converting eyeballs into sales.

Start with some topline thoughts, organize it into an Editorial Calendar of what you will post, when you will post it (and if you need anyone to approve it).

Then, leverage your Social Media channels (Facebook, Twitter, LinkedIn etc) to disseminate your message.

Remember to use a strong headline to entice people to click.

Some suggestions as to what you can write about:

What’s going on at your business today/this week/this month.
Are you involved in any charity work?
Is there anything going on in your overall industry that you can add a perspective/opinion to?
Give some “top tips” or “how tos”
Anything fun going on “behind the scenes”? (Anyone bring in cookies?)
Do a “client of the month”-focused blog
Get guest bloggers to write a post for you! Anyone in a complementary business who can help add to the “how tos” or provide their expert opinion?
Create a series of content that will get people coming back over and over again.
Provide a review on a specific product in your industry.

Be sure to add pictures/visuals! Make it visually appealing.

Tap into an emotional pull and back it up with facts.

Keep it simple. Keep it compelling.

Anything else you can add to the following list of suggestions?

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Posted in Content Tips

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

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