Social Media Sales Tips
Do THIS on LinkedIn before you go to your next meeting.
LinkedIn can be a treasure trove of information. Both for you and for your prospective client. Your clients can research who you are and YOU can research who your clients are – before you even meet. This is a part of “Social Selling”. Here are some basic steps that you really should take before every meeting. #1)…
Read MoreHow To Turn A Cold Call Into A Warm Introduction Using LinkedIn
When was the last time you eagerly received a cold call? Statistics say that 97% of cold calls are ineffective. Why? Thanks to the World Wide Web, we now have access to a ton of information at our fingertips. We can Google anything, anytime. As a result of our access to information, your prospective clients…
Read MoreThe Art of Sales: Why You Should Attend
For the past year or so, I’ve been attending many of “The Art of” Events (The Art of Marketing, The Art of Sales, The Art of Small Business). I gleefully met Seth Godin at last The Art of Marketing Event. (I was MUCH more nervous to meet Seth Godin than I was to meet Jordan…
Read More5 Ways To Save Time When Using Social Media
Last week, I presented about “Social Media In The Next Decade” at the Chartered Business Valuators Conference in Ottawa. I kicked of my talk to say that Social Media is no longer “the future of marketing” it’s the present of marketing. Your business HAS to have a presence online because your clients are online. I…
Read MoreThe Easiest Way To Stay Top-Of-Mind and Sell More: Status Updates
Status updates are a non-intrusive way of publishing great information to your target audience without overtly “selling” to them. When you publish great information that is relevant, timely and solves your potential client’s problems, then you imply that you are the perfect fit for their needs. But your time is limited, and you want to…
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