Posts by Leslie Hughes
LinkedIn’s New “I’m Looking For…” Search Is a Bigger Deal Than It Looks
I was updating a client’s LinkedIn profile recently when I noticed something subtle but important. The LinkedIn search bar had changed. Instead of a neutral prompt, LinkedIn now encourages users to search using a phrase that sounds more like a thought than a keyword: “I’m looking for…” At first glance, it feels like a small…
Read MoreWhat Executives Misunderstand About LinkedIn Visibility
A senior executive client I work with was recently downsized after more than 20 years at the same organization. Their role was eliminated quickly and quietly. No scandal. No performance issue. Just a reminder that tenure and loyalty no longer guarantee security. This is not an isolated story. In today’s information-based economy, visibility has shifted.…
Read MoreWhat LinkedIn’s 360Brew Algorithm Change Really Means for Your Profile in 2026
If you feel your LinkedIn profile or content isn’t getting a lot of views lately, you’re right. Over the past year, LinkedIn has quietly shifted how profiles and content are surfaced. Internally, this change is often referred to as 360Brew. You do not need to know the name, but you do need to understand what…
Read MoreIs It Worth Hiring a LinkedIn Profile Writer or Trainer in 2026?
As we head into 2026, LinkedIn isn’t what it used to be, and neither is the job market, sales landscape, or digital visibility game. With AI tools like ChatGPT cranking out copy in seconds, many professionals are asking:Do I still need to hire someone to help with my LinkedIn profile or training? The answer? It…
Read MoreThe Executive’s Guide to LinkedIn Profiles That Get Results (2025 Edition)
Your LinkedIn profile is no longer optional — it’s your reputation. This 2025 guide shows executives how to stand out, build influence, and win opportunities with a high-impact online presence.
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