Hey Big Spender!
Social Media users spend more money online.
This really shouldn’t be surprising since the heaviest users of Social Media are engaged. They are using platforms such as Facebook and Twitter to find out who provides the best deals and customer service.
In this (brave) new world of Social Media, customers have the power.
FACEBOOK
The “heavier” the Facebook user, the more money they spend. According to comScore, the top 20% of Facebook visitors spent an average of $67 as opposed to those who didn’t visit Facebook ($27) during the first quarter of 2010.
TWITTER
And Twitter users spent even MORE money with the medium Twitter user spending an average of $75.
According to Quantcast.com, the US demographics of Twitter users see:
- 45% male / 55% female
- 45% ages 18 to 34
- 69% Caucasian
- 53% no kids / 47% has kids
- 30% earn $100K +
- 49% no college education
The key takeaway from these statistics reinforce that ALL businesses need to be *engaging* with their prospects and customers.
Remember – it’s not about PUSH marketing anymore. Don’t let your Twitter/Facebook presence be just another example of brochure-ware.
Listen. Engage. Convert.
Your customers want to feel important. They want to be heard. They have plenty of resources and do their research to find the best quality and service.
Today an unhappy customer can influence thousands of people. And, the majority of unhappy customers won’t complain at all; they just won’t do business with you again.
The good news is, if you can resolve a complaint quickly,there is a 96% chance you can convert that dissatisfied customer into a happy, loyal one.
As I’ve said before: Listen. Engage. Convert. (Test & Repeat).
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
