Your company has spent hours dedicating time to make the RIGHT first impression with your business cards.

Is it the right font? Is it the right colour? What kind of impression does your logo give to your audience?

You hand them out to everyone you meet at networking meetings, client meetings, trade shows, etc.

Little trivia tip: Did you know that business cards actually originated in China in the 15th century and were designed to be a formal announcement to inform the public of of a royal visit. (See infographic below)

These calling cards have evolved over time, and your business card has become a very useful tool to you stay top-of-mind and connected with your customers.

Now that Social Media has entered the marketing mix, you have another very powerful tool in your sales toolkit — it’s your LinkedIn profile.

What does your presence say about you?

How have you showcased yourself as an expert in your industry?

3 Things You Should Do Right Now:

1) Update Your Headline

You are more than just your job title. What is it that you DO exactly?

2) Ensure you have a professional picture.

Would you buy from this salesperson?

LinkedInHead

 3) Update your Summary

You definitely want to showcase what makes you/your business unique and tell your company “story”. If used properly, you can showcase what you do, why you do what you do, and how what you do can benefit your customers.

From your business card to your sales letter, your emails and your website, your customer goes through many touchpoints from awareness through to purchase.

Think about your current LinkedIn presence….

 So, what does your profile say about you?

Get access to the following FREE 12-minute  video with the top 7 areas you must update right now to get to 100%.

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The History of Business Cards

The Evolution of Business Cards

Posted in B2B, LinkedIn Tips and tagged ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.