Recently, I’ve been training a lot on the power of LinkedIn.

It is, without question, the best Social Media site for business.

While most of us use LinkedIn to put our resumes online, there is a ton of potential for increasing sales if you dedicate your time and effort.

Why do people buy from us? Because they know, like and trust us.

LinkedIn has the power to provide you with inbound sales (people call you) when you have a strong profile using the right keywords and 100% completion. LinkedIn says you’re 40x more likely to receive opportunities with a complete profile!

You can leverage your 1st degree connections who can introduce you to 2nd degree connections.

Sales is all about relationship building.

When you put time and effort into LinkedIn, it’s relationship building at its finest.

You will still need to dedicate time to cultivating and developing relationships (face-to-face is always going to be the most effective).

But, LinkedIn will open doors that you never even knew were available.

Top suggestions:

  • Get to 100% completion
  • Put up a professional picture
  • Continuously add QUALITY connections (at the very least have an online conversation before you accept any one into your virtual Rolodex)
  • Spend 15 minutes weekly looking at a different feature of LinkedIn: add skills, publications, join Groups etc.

Shameless self-promotion: If you are interested in optimizing your profile on LinkedIn, email me at leslie@punchmedia.ca for a customized quote.

Check out my 4 minute video I filmed last year when LinkedIn was only at 100 million members – it’s now up to 187 million!

Be sure to sign up to my monthly e-newsletter for additional tips and access to training you won’t find anywhere else: https://punchmedia.ca/email.html

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.