LinkedInPostHeader

By now, you know that Social Media isn’t a fad; it’s here to stay.

LinkedIn is undoubtedly the world leader for online business networking, it’s one of the highest ranked sites when someone Googles your name and your profile speaks VOLUMES about who you are.

Think about this:

  • Are people who are looking at your LinkedIn profile getting the impression that you don’t care about your online presence because it’s incomplete?
  • Is your profile up-to-date with the most relevant information about who you are and how you help your audience?
  • Are you connecting with people properly and being strategic about who you connect with?

LinkedIn now has 300 million members and is continuing to invest in becoming a hub for all professionals. Recently, an internal document was leaked which included information about acquiring Bizo and LinkedIn’s plan to continue to dive deeper into the world of Social Selling.

If you have an incomplete or outdated LinkedIn profile you are:

  • Giving your connections the wrong impression that you don’t care about your professional presence
  • Implying that you’re not up-to-date with the current state-of-the-nation in the landscape of social media (note, over 50% of the workforce are now millennials who are socially connected)
  • Missing out on opportunities to learn more about what your prospects and clients are sharing and who they are connecting with

So where do you begin?

1. Start by focusing on your LinkedIn Summary. Along with your professional photo and your headline, it’s a 2,000 character “elevator pitch”.

2. Build connections based on quality. Connect with people you know, or want to get to know.

3. Send personalized notes with each introduction to remind them how you know them or reply without accepting a connection request to ask if you’ve met before.

This certainly isn’t an exhaustive list of things to do to make your LinkedIn profile shine, but it’s important you start NOW because you don’t want to be left behind as this powerful channel continues to grow.

Posted in LinkedIn Tips and tagged ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.