The top 1% on LinkedIn

In late 2024, there are over 1 billion users on LinkedIn.

Did you know that less than 1% of LinkedIn members are called “Power Users”?

And only 3% of LinkedIn members post more than once a week.

But…the engagement ratio (daily active users to monthly active users) is about 43.4%

LinkedIn is now more than just a site for job prospecting.

It’s replaced your business card, it’s your networking hub and it’s the top professional channel for building thought leadership.

What’s the secret to becoming the top 1%? Consistently sharing relevant content that resonates with your audience.

Let’s break it down:

1. Share Relevant Content Weekly
Consistency is key. Sharing valuable insights on a regular basis keeps you visible to your network and positions you as a thought leader.

2. Add Context and Engage
When sharing or re-sharing posts, it’s not just about the content—you need to tell your network why it matters. Add your thoughts, insights, or an explanation of how it relates to your connections. And always remember, engagement goes two ways. Encourage comments, start conversations, and be an active participant in discussions.

Pro Tip: Want even more advice? Check out the quick tips in the video below.

From personal stories to case studies and even hot takes on industry news, different types of content will resonate with different audiences. So, what have you found works best with your network?

Drop a comment and share! Let’s learn from each other. 💬

By following these steps and staying consistent, you’ll be well on your way to joining LinkedIn’s top 1%.

Now, it’s your turn to engage and elevate your LinkedIn game!

 

 

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years in digital marketing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives elevate their LinkedIn profiles to attract clients and generate leads. Named a LinkedIn Top Voice in 2024, Leslie was called a "Social Media Guru" by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009. Recognized as an expert in LinkedIn optimization, AI-driven marketing, and digital identity management, her clients include top organizations like Investment Planning Counsel and Franklin Templeton. Ready to elevate your LinkedIn profile and transform your marketing strategy? Learn more at www.punchmedia.ca