It was announced recently that Facebook is working on alternatives to the “LIKE” button, particularly for sad or emotional moments. As we all know, there currently isn’t an adequate way to express our empathy or sympathy on the world’s largest Social Media channel. When someone announces they’ve lost a loved one, or simply have had…

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The power of Social Media comes from the two-way conversation as opposed to the one-way “push” from traditional media. It allows for great customer service and feedback from business to consumer/client. But Social Media also doesn’t work in a vacuum. It’s a part of your overarching business strategy and must be aligned with your overarching…

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Facebook certainly has become the most wide reaching of all the Social Media sites. With over 1.5 billion (yes BILLION with a B), its certainly a site too large to ignore. Most of us use Facebook to connect with friends and family but businesses have immersed themselves to get “eyeballs” and ideally build a passionate…

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