Posts Tagged ‘advertising’
Are Facebook Ads Worth It?
The power of Social Media comes from the two-way conversation as opposed to the one-way “push” from traditional media. It allows for great customer service and feedback from business to consumer/client. But Social Media also doesn’t work in a vacuum. It’s a part of your overarching business strategy and must be aligned with your overarching…
Read MoreWhat’s The Difference Between Advertising and Editorial?
As you may know, I spent a few years working for a publishing company (St. Joseph Media) selling advertising space for Weddingbells and Fashion Magazine. My clients would often ask me: “How do I get editorial coverage”? This is because the “word-of-mouth” endorsement from someone who is unbiased and trustworthy is one of the strongest…
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