Posts Tagged ‘6 pillars’
How Do You Get Your Customers to LIKE You?
As a part of this ongoing series we continue on with the pillar of “LIKING” Here are the 6 Pillars again: 1: Social Proof 2: Authority 3: Scarcity 4: Liking (see below) 5: Consistency 6: Reciprocity In Dr. Robert Cialdini’s book: Influence: The Psychology of Persuasion and its 6 Pillars of Influence, the pillar of…
Read MoreYou Want It? You Can’t Have It! Scarcity Rules.
In the past few weeks I’ve been going through the Dr. Robert Cialdini’s 6 Pillars of Influence: 1: Social Proof 2: Authority 3: Scarcity (see below) 4: Liking 5: Consistency 6: Reciprocity “Magic Bus, Magic Bus, Magic Bus, Magic Bus I want it, I want it, I want it…(You can’t have it!) Think how much…
Read MoreWhy People Do What You Tell Them To Do? Authority
Continuing on from last week’s topic of “Social Proof”, this week we’re talking about another one of Dr. Robert Cialdini’s 6 Pillars of Influence – Authority. Just a refresher, the other 6 pillars are: 1: Social Proof 2: Authority (see below) 3: Scarcity 4: Liking 5: Consistency 6: Reciprocity People often just do what you…
Read More5 Ways To Show Social Proof – and compel people to buy from you
“People don’t buy what you do; people buy WHY you do it” says Simon Sinek We may talk ourselves into something and rationalize it, but the REAL reason why your customers buy from you (or don’t buy from you) is because of an emotion. They buy because they know, like and trust you. They buy…
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