Do I need to hire a LinkedIn Profile Writer or just use AI tools like ChatGPT?
I’ll be the first to admit, when I started to use ChatGPT and other AI (artificial intelligence) tools, I immediately thought “This technology is going to replace me.”
I’m sure you are also wondering whether it’s better to hire a LinkedIn profile writer or simply use AI to craft a standout profile.
Both options have their benefits, but which is right for you? Let’s break down the pros and cons of each approach to help you make an informed decision.
Why Consider AI Tools Like ChatGPT?
Remember how the Internet changed how we access information? And how social media changed the way we communicate via two-way conversations with friends, family and brands?
Well, AI is changing the way we will do both – search and chat:
- AI can generate content in seconds. Simply input a few key details, and tools like ChatGPT can quickly churn out copy for a LinkedIn summary, headline, or even an entire profile.
- Keyword Optimization: AI tools are trained on vast amounts of data and can help optimize your profile for keywords that improve visibility in LinkedIn searches. By analyzing what works, AI can suggest the right terms to help your profile stand out.
And while AI is awesome, there are limitations:
- Lack of Personalization: Remember AI is a computer, so tapping into the psychology of the reader, crafting your UNIQUE story (that is unlike anyone else) can be generic. If your goal is to stand out in a sea of sameness, working with a LinkedIn Profile Writer can help you create and optimize your own personal brand story.
- AI Needs Guidance: If you’re unsure what to input or how to guide the tool, you may not get the best results. It requires a level of human oversight and fine-tuning to produce a truly standout profile.
Why Hire a LinkedIn Profile Writer?
A LinkedIn profile writer provides personalized expertise including:
- Tailored Storytelling: Professional writers don’t just list your achievements; they craft a compelling narrative that highlights your unique strengths and accomplishments. They take the time to understand your career trajectory and brand, ensuring the profile resonates with your target audience.
- Human Insight and Strategy: Remember, there’s a human being reading your content. A skilled LinkedIn profile writer knows how to blend strategic messaging with emotional appeal. They understand the nuances of LinkedIn algorithms, industry-specific trends, and what your audience is are really looking for. This level of strategic insight is something AI currently cannot match.
- Collaboration and Feedback: LinkedIn Profile Writers ask the right questions so you can get at the essence of who you are, what you do and how you help. This interactive process helps refine your LinkedIn profile until it perfectly represents you.
- Ongoing Support: Professional writers often offer follow-up support, helping you tweak and update your profile and provide guidance and training for next steps.
In essence, AI tools like ChatGPT are fantastic for quick, cost-effective LinkedIn changes but, if you want a truly polished and strategic profile that speaks directly to your career goals, a professional LinkedIn Profile Writer is a wise investment.
Email me at leslie [at] punchmedia.ca if you’d like a customized quote for your profile.
P.S. Want to listen to these pros and cons instead? Click here to check out the following mini podcast I created using Notebook LM that covers this very topic. Really neat!
