Inbound leads using LinkedIn

Showcasing yourself properly on the world’s largest business network is essential.

Your prospective clients are researching you to see if you’re someone they can trust to help solve their problems.

An incomplete profile screams “I don’t care enough about my own presence online, so I’m not going to care about yours either”.

I’m happy to help you do a deep dive on optimizing your presence (click here for more information).

In the meantime, here’s a tip that will help drive traffic and views back to your profile: Customize your LinkedIn Public Profile URL

Step 1: From the top navigation bar, click “Profile” then “Edit Profile”

Step 2: Click the blue pencil beside your current URL.


If you haven’t changed yours yet, it likely contains a bunch of numbers and letters.

Step 3: In the top right hand corner, click on the pencil beside your URL and the field below will allow you to make changes.


Step 4: Change the standardized URL so that it includes your first and last name.

Having a customized URL – ideally with your first and last name, will allow you to drive inbound leads to your LinkedIn profile and extend your network of connections.

This short video will also walk you through how to customize your public profile URL:

Now that you have a customized URL, you can share it on your marketing material

  • Put it into your email signature
  • Include it on your business cards
  • Share it below!

If you liked this tip, please be sure to share it, or click “LIKE”

Want to optimize YOUR LinkedIn profile? I interview, write and optimize LinkedIn profiles for executives. If you would like to rock your LinkedIn profile, email me at leslie@punchmedia.ca

Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Social Media Trainer and Principal of PUNCH!media

Leslie was called a “Social Media Guru” by CBC Radio and has been working in digital marketing since 1997 and founded PUNCH!media in 2009. PUNCH!media clients include The Children’s Wish Foundation of Canada, Guardian Life Insurance Company of America and TVO.

PUNCH!media’s goal is to empower through education and help executives gain confidence in their online presence so they convert higher paying clients.

www.punchmedia.ca
leslie@punchmedia.ca
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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years in digital marketing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives elevate their LinkedIn profiles to attract clients and generate leads. Named a LinkedIn Top Voice in 2024, Leslie was called a "Social Media Guru" by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009. Recognized as an expert in LinkedIn optimization, AI-driven marketing, and digital identity management, her clients include top organizations like Investment Planning Counsel and Franklin Templeton. Ready to elevate your LinkedIn profile and transform your marketing strategy? Learn more at www.punchmedia.ca

2 Comments

  1. Jim Bliwas on April 24, 2015 at 5:08 pm

    I’ve read articles and posts from a number of people stating that creating a URL other than the one provided by LinkedIn actually retards a profile in the search function. True or false?



    • punchmedia on April 28, 2015 at 7:27 pm

      Hi James. I’ve never heard anyone state that creating a URL other than the one provided by LinkedIn would inhibit search functionality. If this were the case, why would LinkedIn allow us to customize our URL? In fact, in their help section, they encourage you to change it and use it across all forms of marketing material:https://help.linkedin.com/app/answers/detail/a_id/85/ft/eng

      Thanks for your question!