LinkedIn is THE business networking site.

I believe that everyone should have a presence on this very powerful relationship building tool.

LinkedIn has recently changed a lot to the navigation of personal profiles.

Did you know that you can embed YouTube videos right into your presence?

Here are a few steps how to upload them:

Step 1: Click Profile, then Edit Profile

Step 2: Scroll down to the position you wish to add a video for.

Be sure the content is relevant to your position. Add tips or a short video about your business.

Remember, keep it short & sweet. Ideally around the 2 minute mark.

Step 3: Add the URL from YouTube or other Video Hosting site

Step 4: Change your Title, Description etc.

It’s a great way to put a “face” to who you are, what services you provide and how you can help your connections.

For tips like this and other monthly how-to’s be sure to subscribe to my monthly e-newsletter:

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.