At many of my seminars, I often hear “What is up with Twitter? I looked at it, signed up for account, but I just don’t get it”

And truthfully, when I first signed on as @diaperdisco (my first business), I only kinda, sorta “got it” but thought it was a pretty big “time suck”.

I’m a chatty girl in real life. I have real life friends.

Did I need to go online and meet more people? Did I have the time? The energy?

When PUNCH!media kicked into high gear, as a Social Media specialist, I HAD to learn what the big deal was all about.  How else was I going to train others on how to use it, if I wasn’t using it myself?

And then I fell in love….with my Twitter peeps.

The more I joined conversations, the more I shared my thoughts and opinions, the more I realized the true value of what Twitter has to offer.

This week, I spoke at the *amazing* #140ConfONT in Kitchener/Waterloo to share my story “The Day My Online Behavior Changed Forever” about being impersonated online.

Each speaker had 10 minutes to tell their story.

There was @tjzmommy who spoke about this online community who rallied to help her honour her son Zack’s memory and build an Elmo suite at the hospital.

And @touchbykenadie who spoke about her daughter’s primordial dwarfism, the struggles they’ve had as a family and how the online community can be both supportive and cruel.

There was @karmicevolution who spoke about being homeless and turning to Twitter where random strangers would show up at her house to give her necessities – like pillows.

And @tj who has been featured on ABC news, has just signed a book deal and is off to California because his website: http://dearphotograph.com is a wonderfully unique way to go down “memory lane” using pictures.

@BigDaddyKreative shared how Twitter helped him build a new business after he’d been laid off from his job.

@MattScobel , @Peter_Sweeney , @mmperspectives , @phdinparenting who are helping the world become a better place.

We shared tears, we shared laughter (@cocktaildeeva and @optimom are hilarious), and we shared LOTS of hugs. Lots of warm, squishy, heartfelt hugs.

People squealing with delight after they finally get to meet their Twitter friend – @WhateverTheirNameIs (we often know each other by Twitter handles, not by first name)

Twitter may be less than 13% of the population online, and it may not be for everyone, but the #140ConfONT personifies why Twitter is the powerful network that it is.

Real people, sharing real stories and having their lives changed by random acts of kindness and support from virtual strangers.

Strangers from the other side of a computer who reach out and say “Me too!” (as @mombizcoach spoke about).

Strangers who share they’ve been where you are. They understand what you’re going through. That you’re not alone.

So the next time you wonder “what’s the big deal with Twitter?”, take a good look at some of the conversations out there.

You just might find yourself saying “Me too” too.

P.S. For those NOT on Twitter – each tweet is limited to 140 characters, hence #140Conf

Click here to watch my 10 minute speech: http://bit.ly/oG5kRx  or http://youtu.be/ZmKtuOYESRk

BIG hugs and thanks to @jeffpulver @juliarosien, @mumby, (who looks like the only audience member in this pict!) and the entire #140ConfONT team for a wildly successful event.

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

6 Comments

  1. Benjamin Bach on September 18, 2011 at 9:59 am

    Thanks for this great review & speaking at 140conf. It was a pleasure to share it with you!



    • punchmedia on September 18, 2011 at 10:20 am

      It was really wonderful meeting you too. You guys did a kick ass job!

      By the way, I presumed you were a New Yorker since you know where Rockaway is 🙂 !!



  2. Rossana Wyatt (@RossanaWyatt) on September 18, 2011 at 11:24 am

    Leslie,
    It was wonderful meeting you and hearing your story- this is a great post and snapshot of the day. Thank you for sharing!



    • punchmedia on September 18, 2011 at 11:43 am

      You are a DOLL, Rossana. It was really delightful meeting you too! Thanks for all your hard work. The #140ConfONT team are rock stars!



  3. Steven Boorstein on November 4, 2011 at 6:51 pm

    Leslie,
    Nice article. I’ve been on Twitter about a year and have been asking myself the question of, “Why do people really use this, and how effective is it?” I think it all comes down to your MO. If you are truly looking to share, help and be interactive; it can be very useful and worthwhile. But, if you goal is just to accumulate friends, spout useless banter and promote without giving… the value is probably not there.

    One running question that I have had with using Twitter is… if I have 5000 Twitter friends, most of them expecting me to follow their tweets, how can one realistically do that? There’s not enough time in the day to read or sort through the enormouse of 140 character tidbits with links to full articles, especially when some people seem to tweet every 5 minutes throuhout the day.



    • punchmedia on November 4, 2011 at 7:45 pm

      Thanks for your comment and question Steven. You’re not expected to read each & every post. You can jump into conversations with friends (& strangers), you can use lists to only follow tweets from a certain group of people you follow, or use the search function to find people who are talking about what you’re passionate about.

      Twitter is meant to be a watercooler of sorts.

      This is how I use Twitter and I follow just under 1,000 people : )

      Leslie