Down the right hand column of your LinkedIn profile, you’ll notice there are quite a few interesting nuggets of information.

Most recently, LinkedIn’s blog announced “Managing Your Professional Identity Just Got Easier“. Now you can see more analytics about WHO’s viewed your profile: Who's Viewed Your Profile on LinkedIn

And, you can also get see which updates receive more traction and how “viral” your message has been.

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Who's Viewed Your LinkedIn Updates

Who’s Viewed Your LinkedIn Updates

 

Last week, I had the opportunity to visit the LinkedIn office in Toronto and when I posted my glee-filled smile along with my status update I received:

  • 248 views from my 1st degree connections
  • 857 views from my 2nd degree connections (i.e. Anyone in my 1st degree connections who clicked LIKE or commented allowed my message to be extended to their network)
  • 287 views from my 3rd degree connections (i.e. Anyone beyond my 1st & 2nd degree level of connections also saw the post)

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Visiting LinkedIn Office

Visiting LinkedIn Office

 

I wholeheartedly believe that QUALITY connections and quality posts are the most important aspects for getting “viral” and extending your reach.

Ensure you are posting relevant information that resonates with your connections. I think some of the reasons why this post was so popular:

a) I was blissfully happy and it shows (connecting emotionally)

b) people who know me and know how much this visit to LinkedIn meant to me were eager to share their support and enthusiasm (quality connections)

c) this post was a picture of me at LinkedIn posted ON LinkedIn (relevant)

Now it’s your turn:

What posts have you found to receive the most reach? Is there an emotional component to the post? Is it relevant to your connections?[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Posted in LinkedIn Tips and tagged , , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.