Twitter is what’s called a “micro-blog”.

With a 140 character limit, you’re able to connect and converse with anyone who also has an account (aka a “handle).

While it’s got its own subculture and language, and may even seem very stupid at first, once you start to connect with people, you’ll find that you’re meeting new people and learning new things.

The best way to use Twitter as a metaphor is that it’s like people around a watercooler.

Some people may be having conversations about the show they are watching. Some people are talking sports. Some people are talking business.

But one thing is for sure…..people are talking.

And unlike Facebook, which is just for friends or LinkedIn, which is just for business, Twitter is a mixture of everything.

Without doing a deep dive into this site (that could take hours), here is a top level overview of how you can use Twitter for your business:

1. Connect with strangers/build alliances
2. Promote your brand
3. Create buzz – events, promotions, free trials
4. Customer relations
5. Crisis management
6. Issue/charity advocacy and awareness
7. Increasing sales (use sales messages sparingly!)
8. Track what people are saying about your busines.
9. Calls-to-action to other content you’ve created
10. Create relationships with journalists and influential people
In the following video, you’ll learn the 3 basic steps you need to get started.

Tweet with me on Twitter @punchmediadotca and let me know how it’s going!
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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

1 Comment

  1. Twitter Validation Services are for True Twits on July 31, 2014 at 3:54 pm

    […] There is a lot more to what Twitter is, and you can read more about it here. […]