LinkedIn is such a powerful channel when you learn how to use it properly.

Seems quite a few stellar sales-folk (aka Enthusiasts, in this study) are using this powerful tool to:

  • research their customers to find out who the key contacts and decision-makers are for a company
  • prospect and reach out to those key contacts
  • join groups to stay in touch and improve industry knowledge
  • stay in touch with current customers

and most importantly……

  • Generate revenue!

According the the article,

“Over 40 percent of Enthusiasts indicated they have successfully generated revenue based upon LinkedIn-related efforts. Conversely, less than 20 percent of Casuals successfully generated revenue directly attribute to LinkedIn.

Overall, 18% of all survey respondents indicated they have generated additional sales as a direct result of their LinkedIn activities.”

LinkedInGeneratesRevenue

For more information on this study: http://blogs.hbr.org/cs/2013/04/top_salespeople_use_linked.html

Action Item: Answer below…are you using LinkedIn properly to sell more? What’s been your most effective LinkedIn “tip”/advice?

What is YOUR first impression online?

When your customers are researching who you are and what you do…what kind of impression are YOU giving?

For a tailored program designed to optimize your presence and your company, contact me at leslie (at) punchmedia.ca so we can get you started using this amazing business tool to build more sales for your business.

If you want to learn ALL there is to know quickly and you want to optimize your presence yourself, we also have a LinkedIn Training program that’s ready to go right now.

LinkedInTraining

Gain FREE access to the first 12-minute video module and action plan on LinkedIn to learn all about:

  • What is LinkedIn & who is using it?
  • How LinkedIn benefits YOU
  • Top Statistics
  • How LinkedIn Helps to Build Relationships
  • Setting Up Your Account
  • List of the 7 Things You Need To Do To Get To 100% Completion


 

 

Sweet tweets & feedback:

uoittestimonials

 

Other PUNCH!media articles about LinkedIn:

The #1 Biggest FAIL You Can Make On LinkedIn

Why You Should Be Ensuring Your Employees Maximize Their Presence on LinkedIn

How to Get Your Customized URL on LinkedIn

 

Posted in LinkedIn Tips, Social Media Sales Tips and tagged , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.