WaysToPositionYourselfAsAnExpertonLinkedIn

LinkedIn is your online resume, it’s your Rolodex and it’s the world’s largest business networking site.

It has over 259 million people in 200 countries and 2 new members are joining every second.

It may not be the “sexiest” out of all the channels, but it certainly is the most powerful.

It’s also one of the highest ranked sites on Google when people are searching for you.

Here are 5 ways to position yourself as an expert on LinkedIn:

  1. Ensure your profile is optimized to 100% 
    You’re 40x more likely to obtain opportunities with a complete profile.
  2. Have a suitable professional photo
    Smiling, approchable, professional.
  3. Create a killer headline
    Who are you? How do you help your target audience?
  4. Write your summary in first person
    It’s more personable and people will feel more connected when written as “I am” instead of “John is”
  5. Obtain testimonials
    When people write about how great you are, others will as well.

LinkedIn doesn’t have to be challenging. It’s as simple as

  • Creating a strong profile
  • Connecting with the right people
  • Converting business

Did you know:

TAKE ACTION NOW:

  1. Spend time every day or every other day to add a little bit more to your profile
  2. Get to 100% completion of your profile

Any other suggestions? Add them below.

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If you’re overwhelmed with what to do, where to get started or what to do next please connect with me at leslie @ punchmedia.ca or 647-272-5588

 

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Or learn LinkedIn in 3 easy online modules:

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

1 Comment

  1. Make Your LinkedIn Profile Picture POP with a Background Cover Photo on September 18, 2014 at 11:21 am

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