I often hear about how Social Media is overwhelming and this additional (albeit valuable) marketing is not easy to manage.

One way to make it easier is to assign more than one person to manage the accounts.

On LinkedIn, you can add an administrator through these following steps:

Step 1: From your Company Page, click on the Edit button

 Step 2: Start typing a name into the field
(You must be connected to a member to include them as an admin)

 

The administrator can add  Products and Services, updates, etc.

Your Company Page is designed to tell YOUR company story.

  • You can share status updates on what’s going on within your company.
  • Share your blog posts.
  • Share career opportunities
  • You can even feature your products and services along with a video!

While most people go onto LinkedIn to connect with another person, these Company Pages will become more and more important with improved functionality and focus.

Just today, there was a launch of “Spotlight Groups” on Company Pages.

You can even design your default landing tab to be customized with specific, targeted messaging to a specific audience!
So, if you’re selling a specific product to a niche audience, they will see that customized landing tab (as opposed to general information to a general audience).

How cool is that?

 

Shameless self-promotion ahead:

Let me know if you need help with developing your Company Page on LinkedIn.

Having a strong presence on LinkedIn is essential for your business and I can help you to manage your time and efforts in building out this presence. Email me at leslie@punchmedia.ca or call me at 647-272-5588 for a personalized quote.

P.S. Have you registered for the PUNCH!media e-newsletter yet?
It’s only distributed once a month with top tips to keep you “in the know” in Social Media.

Sign up now at https://punchmedia.ca/email.html 

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.