Leslie Hughes, LinkedIn Top Voice • Profile Writer • Trainer • AI Strategist
Leslie Hughes | LinkedIn Top Voice, Profile Writer & Trainer
When you’re inside the jar, you cannot see the label.
That’s the challenge most executives, financial advisors, and professionals face on LinkedIn. You’re exceptional at what you do, but you’re too close to your own story to see what makes you remarkable, let alone know how to say it without feeling like you’re bragging.
That’s where I come in.
With a background in psychology and neuro-linguistic programming (NLP), I know how to listen for what people aren’t saying and turn that into the story they’ve been struggling to tell. I ask the right questions. The ones that help you uncover your unique value and translate it into a LinkedIn presence that gets you found by the right people, at the right time, with the right message.
This is human work. AI can write a profile. It cannot sit across from you and ask the question that makes you finally see what everyone else already sees in you.
What I Do
I help executives, financial advisors, corporate teams, and professionals in career transition use LinkedIn as a strategic business tool, not just a social platform.
LinkedIn Profile Writing: One-on-one interviews that draw out what makes you distinctly you, followed by a fully optimized LinkedIn profile that sounds like you, not a template, not a resume.
LinkedIn Training for Teams: I train executive teams, financial advisors, and marketing teams to use LinkedIn strategically so they show up as visible, credible thought leaders in their field. If your team is on LinkedIn but not getting results, I can fix that.
AI-Enhanced LinkedIn Strategy: I help professionals and organizations understand how LinkedIn’s algorithm actually works and use AI to create content with clarity, consistency, and confidence. My clients don’t just keep up with the changing landscape, they stay ahead of it.
Speaking and Keynotes: I deliver keynotes and workshops across North America for organizations that want their people to show up with authority online and in person.
Who I Work With
My clients include financial advisors, wealth management teams, C-suite executives, senior leaders, marketing teams, and professionals navigating career transition.
Past and current clients include Franklin Templeton, RBC, Scotiabank, Guardian Life, McDonald’s Canada, Investment Planning Counsel, Spark Centre, and the Canadian Marketing Association.
Credentials and Recognition
- LinkedIn Top Voice, an invitation-only honour held by a fraction of LinkedIn’s one billion+ members.
- Author of CREATE. CONNECT. CONVERT, a practical guide to building your personal brand without bragging.
- Featured on CTV’s The Social, GlobalTV, CBC Radio, Financial Post, Canadian Business, Investment Executive, and Deutsche Welle.
- Instructor at Ontario Tech University. Guest lecturer at Rotman School of Business, DeGroote School of Business, Toronto Metropolitan University, and Durham College.
- Over 25 years of experience in digital marketing, starting before Google existed.
Work With Me
Ready to see your own label clearly?
leslie@punchmedia.ca 647-272-5588
How to Learn More or Work Together
If you are looking to understand my approach to LinkedIn training, thought leadership, or AI supported personal branding, the links below provide additional context.
LinkedIn Profile
LinkedIn Articles
Speaking and Training Programs