Archive for February 2017

How Marketing Managers Can Help Extend Word-of-Mouth Awareness Using LinkedIn

Did you know that your own team are actually the BEST brand ambassadors for your organization? Marketing Managers are often challenged with having to juggle various aspects of product, place, price and promotion across the continuum of owned, earned and paid content. Edelman Trust Barometer 2016 stated: “Employees are credible spokespeople on issues that build trust among…

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