Archive for July 2014

Twitter Validation Services are for True Twits

The best way to describe Twitter is like a “water cooler”. It’s an ongoing stream of conversations (sometimes one-sided) that are updated real-time and are limited to “short bursts” in under 140 characters. There is a lot more to what Twitter is, and you can read more about it here. When using Social Media for…

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Getting “Social Proof” With LinkedIn Testimonials

One of the best ways to build trust so that you position yourself as an expert (and convert business) is to showcase your LinkedIn testimonials. Social proof is a type of “herd behaviour” and one of Dr. Robert Cialdini’s principles of influence. When someone says you’re terrific, then others are more likely to feel the same. One…

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