Archive for 2014
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Read MoreWhat MUST Change In Social Media Marketing For 2015
This past year, I’ve re-connected with several friends I used to have frequent conversations with on Twitter. We all agree that this medium has changed significantly in a few short years. When many of us began adopting Twitter in 2007/2008, we collaboratively found a collaborative group of “strangers” who immediately became “friends”. We jumped into…
Read MoreThe Art of Leadership: “If The CEO Ain’t Happy, Ain’t Nobody Happy”
This week, I once again was “wowed” by another The Art of Leadership event. Speakers included Linda Hill, Robert Sutton, Arianna Huffington, Daniel Goleman, and Rudy Giuliani The room was very large, and not very intimate, yet Arianna Huffington was warm, personable, humorous and she immediately had us all enamoured and riveted. She shared how much her life changed after she had…
Read MoreWhich is more important on LinkedIn? Your Personal Brand OR Your Business Brand
LinkedIn is undoubtedly the biggest business network in the world of Social Media and in my opinion, the most powerful for building your brand and converting business. When I work with businesses and professionals to help create a strong LinkedIn presence, I focus on 3 key areas that create a strong first impression: A professional…
Read MoreHow To Respond To LinkedIn Connection Requests From Strangers
I love connecting with people on LinkedIn. I believe this powerful channel is best used when you deepen relationships with your network. I highly recommend ALWAYS sending a personalized note with connection request (or following up with a note whenever possible). But there are a ton of people who don’t know this etiquette. So how do…
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