Archive for August 2011

Tracking and Web Analytics: Should businesses care?

More great insights from Richard from CMS Web Solutions answers this week’s question: Why should businesses care about  tracking and web analytics? There’s a saying that goes “you can’t manage without measuring”. Years ago, when I made my living as a marketing consultant, one of the first questions I would ask a client was “Where is your…

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New changes to Facebook Privacy Settings *finally*!

One of my biggest frustrations with Facebook is the “share everything with everyone” ideology. I think Facebook has been able to prey on the ignorance (read: simply not knowing) of the masses of  how to optimize their settings. I’ve always had my privacy settings set quite high, but NEVER publish anything I wouldn’t want to…

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