Archive for February 2011

Social Media Metrics: Measurement Management

Here’s a summary about what we’ve already discussed: Week 1: What platforms are your clients using? Week 2: How to create a Social Media Strategy And now we’re into week 3: Measurement and Metrics. Measuring metrics should be self-explanatory. But according to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure…

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Facebook Fan Pages – overview of the latest changes (Feb 2011)

One constant about Social Media – it’s always changing. Recently, Facebook announced there is a new look-and-feel and functionality about the “Fan” pages (also known as Official pages, LIKE pages and Business pages). Here’s an overview: #1 PHOTOS: The most recent photos that you post to your Wall or photos that you tag your Page…

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