Archive for November 2010

34% Who Use Social Media Are Actively Sharing About Your Brand: The Importance of Being Engaged (and Ernest)

I often blog about importance of being engaged with your customers. Back in June 2010, a Mediapost.com* article indicated 34% have turned to social media to air their feelings, positive or negative, about a company, brand or product. According to the article: “Within this group a subset equal to 26% of the total complained about companies, brands…

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How To Provide Superior Customer Service Using Twitter

Many businesses think “If I set up a profile on Facebook or Twitter, I’m using Social Media”. Not quite. I seem to be a broken record as I repeat: It’s all about engagement, engagement, engagement (and listening!) In Twitter, take a look at the following accounts: Home Depot Canada:  http://twitter.com/homedepotcanada Pizza Pizza Canada: http://twitter.com/PizzaPizzaLtd Forever 21: http://twitter.com/Forever21_tweet…

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