Archive for December 2009
Small Businesses Still Have A Lot To Learn About Social Media
Today’s eMarketer newsletter outlined some statistics about how small businesses are using or perceive the value of social media. According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for US small businesses. Businesses are also using social media for keeping up with trends and monitoring word-of-mouth.…
Read MorePrinciple of Reciprocity: how will this affect social media campaigns?
Empowering brand ambassadors can positively influence a social media campaign and yet there is a challenge to find that delicate balance between “church vs state”. Is it possible that bloggers will give kudos to products because they are being rewarded for doing so? Does the Principle of Reciprocity have any influence on the results of…
Read MoreTop 5 Social Media Tools for Business
Social media is an ideal way for businesses to connect with consumers. Engaging with your target audience builds relationships and if used properly, builds trust and converts sales. Ideally your content should entertain, educate and/or engage. Be transparent. Be authentic. Ask for advice, or assist people with their problems. Listen to responses. Let your customers…
Read MoreSocial Media and Online Content Continues to Grow in 2010
Just like the Click Z statistics we shared on November 12, social media and online content is key in 2010. According to the BtoB magazine’s “2010 Outlook” as found on Emarketer, social media marketing will be considered a priority for business-to-business marketing. Spending on website development, email and social media is on the rise. Some other…
Read MoreCheap and simple credit card processing system to launch 2010 (via @springwise)
Hold onto your hats fellow entrepreneurs. There’s a new processing system in town…. Rolling out in 2010 in the US, Square will use a plastic device that plugs into a mobile phone’s audio input jack. Their system will accept payment cards without contracts, expensive hardware, and monthly fees. According to a report in the Los Angeles…
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