Archive for November 2009

The Value of Social Media

Social Media is undoubtedly here to stay. From Blogs to Twitter to Facebook to LinkedIn, are you really tapping into the value these applications can bring to your business? The new wave in marketing is “dialogue”. It’s no longer simply “push” marketing. It’s creating a deeper relationship with your customers. Are you listening to what…

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IKEA hijacked the tagging feature on Facebook.

A friend of mine uploaded the following link to his Facebook account: http://adage.com/u/J3M8xb It’s a very clever viral marketing campaign for the opening of Ikea’s new store in Malmo, Sweden. Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. During a two-week period, 12 of the store’s showrooms were uploaded to Gutavsson’s photo album. …

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Trendspotting with Twitter

One of the best sources to keep on top of trends is Twitter.  I’ve talked to a lot of people and businesses who don’t understand the value of Twitter. Why would any one want to put random information out into the “ether”? How can anyone communicate in 140 characters?  Sure, some people post things like…

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