Did you know that your own team are actually the BEST brand ambassadors for your organization?

Marketing Managers are often challenged with having to juggle various aspects of product, place, price and promotion across the continuum of owned, earned and paid content.

Edelman Trust Barometer 2016 stated:

Employees are credible spokespeople on issues that build trust among consumers. 

Employee trust and advocacy is driven by the same things that drive consumer trust. Treating employees well, ethical business practices and a business and CEO that have meaningful engagement in societal issues. 
 
… consumers trust peer voices when they communicate on social networking sites, content sharing sites and online-only information sources. 

 So, how can you easily encourage your employees to share using LinkedIn?

Step #1: Ensure you have a Social Media Policy in place that outlines the scope of what is and isn’t appropriate when it comes to the use of Social Media.
Step #2: Develop a content calendar with created and curated content that is relevant to your target audience. (Note: Sharing the right content in the right context on the right channels is crucial. Keep the content professional on LinkedIn, please!)
Step #3: Ask your staff to “FOLLOW” your Company Page so the status updates appear in their feed.
Step #4: When you publish status updates, encourage your team to share this approved content with their network. Pro tip: When re-sharing content, status updates with questions will elicit more engagement. For example: “Check out our new post about (subject matter). I agree with point #4, what do you think?”

It’s your turn: Do you invite your team to re-share posts to their network? If not, do you think this tip was useful?


PUNCH up your LinkedIn presence in 2017 with a professional presence that knocks your client’s socks off. Email me at leslie@punchmedia.ca for a customized quote on turnkey profile optimization, which includes a complete profile makeover designed to fascinate your target audience and drive more business your way.

Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer, Principal of PUNCH!media and author of the book “CREATE. CONNECT. CONVERT.”

Leslie was called a “Social Media Guru” by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009.

PUNCH!media clients include Guardian Life Insurance Company of America, Investment Planning Counsel, and RBC.

Whether it’s through LinkedIn training or profile optimization, PUNCH!media’s goal is to empower executives with a powerful online presence so they can brand their business properly and convert higher-paying clients.

www.punchmedia.ca
leslie@punchmedia.ca

Get your free LinkedIn Time Management tip sheet at www.punchmedia.ca