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Why you need to write your LinkedIn Summary for the READER

Your LinkedIn Profile is what I like to call "your resume with personality". Many people thought this channel was just used for job searching, but professionals now understand that this channel is exceptionally important for building

By |October 29th, 2016|Content Tips, LinkedIn Tips, Social Media Sales Tips|Comments Off on Why you need to write your LinkedIn Summary for the READER

How infomercials use the persuasive “science” to influence and motivate their target audience to buy.

Have you ever sat through an infomercial? About 20 minutes into the "show", you find you're reaching for your wallet for not ONE set of widgets you never needed 30 minutes ago, but you get

By |July 22nd, 2016|Content Tips|Comments Off on How infomercials use the persuasive “science” to influence and motivate their target audience to buy.

To Automate or Not To Automate: Social Media Content Marketing, Posts and more…

Social Media content marketing, curation and deployment is undoubtedly time-consuming. Many of us are looking for easy shortcuts that can help us to save time and stress when it comes to managing our Social Media

By |July 12th, 2016|Content Tips|Comments Off on To Automate or Not To Automate: Social Media Content Marketing, Posts and more…

How To Convert Clients Using LinkedIn Long Form Blog Posts

Publishing blogs on LinkedIn is one of the BEST ways you can showcase your expertise and stay top-of-mind with your target audience. Originally reserved for LinkedIn Influencers such as Arianna Huffington and Richard Branson, we

By |April 17th, 2015|Content Tips, LinkedIn Tips|Comments Off on How To Convert Clients Using LinkedIn Long Form Blog Posts

How To Get Over Your FEAR Of Sharing Your Message on Social Media

Frequently during my corporate training sessions, or when I'm working with clients one-on-one, I'll hear someone say: Why should I publish my own content? Hasn't it all been said before? or they'll say I'm afraid

By |January 12th, 2015|Content Tips|Comments Off on How To Get Over Your FEAR Of Sharing Your Message on Social Media
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