In addition to training professionals about how to use LinkedIn properly to connect & convert clients, I also interview, write and optimize LinkedIn profiles for executives.

Interestingly, even the most successful executives have a hard time talking about their accomplishments.

They don’t want to boast or brag. They don’t want to come across as being arrogant.

I know, it’s not easy to turn the spotlight on ourselves. But we have to.

The statistic is as high at 94% of people research on Google before they pick up the phone.

YOU often look on LinkedIn and Google the people you will be meeting with, don’t you?

Your prospects are doing the same thing to you, and when they Google you, what is the first impression they see?

LinkedIn is one of the highest ranked sites, when people Google your name. It’s important that that first impression showcases who you are and how you help solve problems your clients/target audience.

If you’re feeling uncomfortable with effectively telling your professional story, here are 4 simple tricks that can make you feel more confident:

#1) On LinkedIn, you’re SUPPOSED to include your success story. 

This is your time to shine.

You owe it to your prospects and clients. They need to know why you’re the perfect solution to their problem.

If you are holding back on your accomplishments or how you’ve made a difference, your prospects aren’t going to trust that you can help them.

They are EXPECTING to see your “wins” and how you’ve helped other clients so they too can invest in what you have to offer.

#2) They are reading about your accomplishments from the other side of the computer. 

You aren’t verbally telling them how awesome you are, so you’re not really coming across as bragging when you phrase and frame the content properly.

The tone and non-verbal language is missing when it’s text only.

#3) Frame your language with emotions.

You won’t appear as if you are bragging, if you frame your story with how PROUD and PASSIONATE you are of your accomplishments.

Instead of boasting, it shows that you LOVE what you do, and that you’re committed to producing great value for your clients.

#4) Let others brag FOR you.

You can’t say you’re an expert at, THAT sounds like bragging. But, if other people or brands to say you’re a guru, then you are!

Testimonials and recommendations carry a lot of weight. Particularly if these words come from high-profile people or brands. We naturally gravitate towards listening to the opinions and reviews of others who would stake their professional reputation on how awesome you are.

Here are some other top tips for crafting your Summary that resonates & fascinates:

Tell your story in 1st person (I am) and be sure to lead with the emotional factor (what makes you passionate about providing great value to your clients).

Use keywords that resonate with your target audience. Don’t describe what you do from your perspective; be clear and concise using language your audience is using to describe what it is that you do.

You have 2,000 characters to really tell your story. Consider it like an “elevator pitch” that gets people into your sales funnel.

Be sure to include a call-to-action with next steps: How do you want people to take the next step? Email you? Call you?

Let your LinkedIn profile do the “talking” for you.

YOU are the expert in your niche. I give you full permission to stand in your power and let the world see how amazing you are.

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Now it’s your turn: Have you seen a LinkedIn profile that ROCKS? Does your LinkedIn profile effectively tell your story? Share your thoughts below.

Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer and Principal of PUNCH!media

Leslie was called a “Social Media Guru” by CBC Radio and has been working in digital marketing since 1997 and founded PUNCH!media in 2009. PUNCH!media clients include The Children’s Wish Foundation of Canada, Guardian Life Insurance Company of America and TVO.

PUNCH!media’s goal is to empower through education and help executives gain confidence in their online presence so you convert higher-paying clients.

www.punchmedia.ca
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eslie {at} punchmedia.ca
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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer, Principal of PUNCH!media and author of “CREATE. CONNECT. CONVERT” Leslie was called a "Social Media Guru" by CBC Radio and was featured on CTV’s “The Social” discussing how to manage your digital identity. Leslie has been working in digital marketing since 1997 and founded PUNCH!media in 2009. PUNCH!media clients include Investment Planning Counsel, Guardian Life Insurance Company of America and TVO. PUNCH!media's goal is to empower through education and help executives gain confidence in their online presence so you convert higher-paying clients. www.punchmedia.ca