Archive for 2010
34% Who Use Social Media Are Actively Sharing About Your Brand: The Importance of Being Engaged (and Ernest)
I often blog about importance of being engaged with your customers. Back in June 2010, a Mediapost.com* article indicated 34% have turned to social media to air their feelings, positive or negative, about a company, brand or product. According to the article: “Within this group a subset equal to 26% of the total complained about companies, brands…
Read MoreHow To Provide Superior Customer Service Using Twitter
Many businesses think “If I set up a profile on Facebook or Twitter, I’m using Social Media”. Not quite. I seem to be a broken record as I repeat: It’s all about engagement, engagement, engagement (and listening!) In Twitter, take a look at the following accounts: Home Depot Canada: http://twitter.com/homedepotcanada Pizza Pizza Canada: http://twitter.com/PizzaPizzaLtd Forever 21: http://twitter.com/Forever21_tweet…
Read MoreWhat To Do When Your Online Identity is Stolen: It happened to me:
At the end of September 2010, someone with malicious intent, entered my name, my email address (presented to be me), and posted the following on the blog of a well-respected local colleague/competitor named Ann* (*name has been changed) A mutual acquaintance emailed me to let me know he had seen the blog and that a…
Read MoreFacebook Ads and the “Promote” link
Lots of new changes to Facebook lately. First, Places is now accessible to Canadians with an iPhone, and I’ve just noticed a “Promote” link which links to Facebook Ads. I rave about Facebook Ads. I think the brand exposure your business can receive using the CPC (cost per click) option is a terrific investment. Does this functionality…
Read MoreAdd more Fans/”Likers” to your Facebook Page using text messaging.
Viral “word-of-mouth” and engagement are some of the elements that make Social Media a powerful marketing tool. Directing more people to “Fan” or “Like” your Facebook page is a great way to stay top-of-mind. Did you know that fans can “like” your page using text messaging? Here’s how: 1. Go to your Account Settings and…
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