Today's eMarketer newsletter outlined some statistics about how small businesses are using or perceive the value of social media. According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of
Empowering brand ambassadors can positively influence a social media campaign and yet there is a challenge to find that delicate balance between "church vs state". Is it possible that bloggers will give kudos to products
Social media is an ideal way for businesses to connect with consumers. Engaging with your target audience builds relationships and if used properly, builds trust and converts sales. Ideally your content should entertain, educate and/or
Just like the Click Z statistics we shared on November 12, social media and online content is key in 2010. According to the BtoB magazine’s “2010 Outlook" as found on Emarketer, social media marketing will be
Hold onto your hats fellow entrepreneurs. There's a new processing system in town.... Rolling out in 2010 in the US, Square will use a plastic device that plugs into a mobile phone's audio input jack.